Your Objective

• You’re a dynamic Growth Marketing Leader, who will be responsible for crafting and executing a comprehensive marketing strategy. This includes overseeing various marketing domains such as product marketing, performance marketing, events, social media marketing, and partnerships.

How you'll help us achieve it

• Develop and oversee the company's growth strategy in collaboration with Curacel's Management Team.

• Establish a robust growth and marketing division within Curacel

• Regularly report and forecast crucial business metrics, including customer growth, retention, revenue, engagement, NPS, and profit margins.

• Innovate in user acquisition, targeting the first major milestones of customers.

• Gain an in-depth understanding of our current and potential users and their motivations.

• Master our customer acquisition channels, marketing funnels, and tools.

• Manage the marketing budget effectively across various tools and channels.

• Lead growth experimentation, optimising existing channels and exploring new opportunities.

• Champion a data-driven culture, emphasising instrumentation and attribution.

• Work closely with the Product Team to refine user experience, copy, and messaging.

• Maintain and develop the Curacel brand and voice, ensuring consistency across all communications.

• Lead and expand the Growth/Marketing Team.

In your first month, you'll

• Learn what we do, how our product works and what new products we are building.

• Build a structure for monitoring progress and measuring the success of campaigns and marketing activities.

• Gain an in-depth understanding of our current and potential users and their motivations.

• Review existing content calendar and create a new one for our social media, newsletter and blog.

• Lead the creation of reports and white papers for insurance, claims management, fraud detection, embedded insurance in Africa.

• Lead the creation of video testimonials of our clients across Africa.

Requirements

• Minimum of 6 years of experience in B2B Marketing, with a focus on both small and medium-sized businesses, SEO and growth marketing.

• Proficient in marketing analytics and applying insights to optimise campaigns.

• Demonstrated ability in being analytical and data-driven.

• Strong leadership skills, with the ability to work with cross-functional teams.

• Proven track record of growth, with examples and outcomes of previous campaigns.

• Exceptional written, oral, and organisational skills.

• Experience in managing comprehensive, data-driven marketing, and communication strategies.

• Familiarity with relevant marketing tools and platforms for campaign activation.

Bonus points if you

• Have B2B SaaS marketing experience

Key details

• The growth marketing position is a full-time position and reports to the CEO.

Benefits

• Subsidised health insurance

• Monthly Data Allowance